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  1. Resources
  2. Shared Notes
  3. Economics

Choice Architecture

PreviousIrrationalityNextExcel

Last updated 1 year ago

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Choice architecture is the design of different ways in which choices can be presented to decision makers, and the impact of that presentation on decision-making. For example, each of the following:

the number of choices presented the manner in which attributes are described the presence of a "default" can influence consumer choice.

  • Harness irrationality

  • Optimize type, order, and wording question

  • Defining "default" opt in vs. opt out

  • People are not perfectly rational beings

References

  • by Wikipedia

Wikipedia
Choice Architecture