Choice Architecture
Choice architecture is the design of different ways in which choices can be presented to decision makers, and the impact of that presentation on decision-making. For example, each of the following:
the number of choices presented the manner in which attributes are described the presence of a "default" can influence consumer choice.
Harness irrationality
Optimize type, order, and wording question
Defining "default" opt in vs. opt out
People are not perfectly rational beings
References
Choice Architecture by Wikipedia
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